Cédric SADAI - Consulting en stratégie Internet

C'est vrai que c'est assez maladroit cette opposition vert/rouge. Mais je ne suis pas si sur que cela baisse tant que ca le taux de conversion. Il me semble avoir vu une etude quelque part qui disait que les boutons rouges etaient plus cliques que les autres couleurs...

C'est vrai qu'il n'y a pas de vérité absolue sur ce genre de question, juste des tendances. Il faut jamais oublier que notre vision (acteurs du web, vs visiteurs) n'est pas du tout représentative de comment les amateurs se comportent. Il y a bcp d'exemples de sites très moches qui marchent du tonnerre et qui subissent une chute du trafic après une jolie refonte. Rien n'est logique la dedans, d'où l'utilité de tout mesurer.

Note: J'ai déja eu connaissance de ton site Jimmy, je trouve l'idée bonne et l'exécution pas mal du tout. Félicitations.

Oui, et d'ailleurs il y a un parametre important qui rentre en compte c'est le profil de l'audience du site. Une audience de type Geek ne percevra pas un design de la meme maniere qu'une audience d'ados ou de fans de cuisine. Je crois que d'une maniere generale les designs amateurs ont tendance a rassurer le visiteur alors que les design trop cliquants effraient. Mais comme tu le dis, pas de verite absolue, le seul moyen de savoir et le test & l'analyse.

Merci pour le compliment, l'execution est pas aussi top que je le voudrais mais je fais ca a mes heures perdues ...

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