Pensée de NYC

Posté par Cedric, le 24/05/2009 - Business 2.0

NYC

Je ne pense pas que le Web américain soit foncièrement meilleur que le web francais. Nos ingénieurs sont mondialement réputés, de même que la productivité de nos employés, régulièrement classée meilleure d'Europe. En revanche, il y a un bloquage culturel qui semble se traduire par un gène réfractaire à la technologie.

Ainsi, lorsque CNN diffuse dans son fil d'information permanent l'adresse de son Twitter ainsi que les messages des utilisateurs en live pendant ses émissions, on commence à peine en France à réaliser le pouvoir d'un Google ou d'un Facebook, et encore plus à considérer le net comme un réel composant de l'économie (il suffit de regarder la dimension conservatrice et réfractaire des faibles mesures proposées en ce moment par le gouvernement pour réguler l'économie numérique - elle y est appréhendée comme un facteur de déséquilibre et de délinquance plutôt qu'un secteur capable de doubler la croissance du PIB).

On a du mal à s'imaginer TF1 parler de Twitter avant 2012, et c'est un peu à l'image d'une société qui semble t-il ne veut pas troubler ses habitudes, inconvénient peut être d'avoir un passé historique et culturel aussi riche. Il n'empeche que cette lenteur d'adoption des media évoque une certaine méfiance, qui elle même entraîne la méfiance des politiques, qui préfèrent légiférer et restreindre au lieu de soutenir et d'encourager. Une méfiance politique qui elle même se répercute chez les investisseurs, toujours plus frileux à l'idée de participer à un projet Internet. En bref, un effet boule de neige qui entraine un statut quo global, qui coupe les volontés de certains enseignants-chercheurs à ouvrir des cursus spécialisés dans les universités, et qui nous affaiblit sur l'échiquier mondial.

Une mentalité publique négative qui pousse le secteur privé à compenser, et qui explique pourquoi la fac Pasqua (Léonard de Vinci) produit autant de salariés de l'Internet (et connait un tel engouement) et pourquoi les chaines de la TNT (qui elles, adoptent ces technologies avec enthousiasme) sont en train d'enterrer litéralement les chaînes traditionnelles.

Un peu comme en sport, quand on a toutes les armes, le reste n'est qu'une question d'état d'esprit.

tags: france, politique, usa

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Mais ils se modernisent TF1, avec le partenariat avec Facebook pour la retransmission des grands événements!

Posted by Charlotte on 30/05/2009

Oui tu as raison Charlotte, d'ailleurs le nouveau site de TF1 est pas mal du tout (ou l'ancien était très nul, ca dépend de comment on voit la chose), par contre absolument aucun relai inter-canal. Le web s'ouvre sur le web, la télé essaie désespérément de se moderniser (notamment au travers d'une campagne de pub pour djeunz, assez drôle quand on connait la programmation soporifique de la chaine), mais à aucun moment la télé ne s'ouvre sur les nouvelles technos.

C'est bizarre, parce que quand il s'agit de passer en boucle la vidéo d'un avion foudroyé diffusée sur youtube et libre de droit, ils semblent vraiment très bien maitriser l'outil Internet ;)

Posted by Cedric on 02/06/2009

ps: Pour illustrer la chute: http://www.capital.fr/bourse/actualites/l-audience-de-tf1-tombe-a-un-niveau-historiquement-faible-en-mai-387543

Posted by Cedric on 02/06/2009

En France je trouve que les gens qui "décident" connaissent Très mal le potentiel qu'à Internet, et le pire c'est qu'ils donnent l'impression (à moins que ce soit vrai) qu'il ne veulent pas savoir.

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